Communicative Pragmatic Parameters of Manipulative Formulas in the Advertising Text.
Keywords:
advertising, advertising communication, advertising text, manipulation, language means of influence, recipient-consumer, evaluationAbstract
Advertising communication tends to shorten the use of the language means. This characteristic explains the deliberate usage of such linguistic constructions that primarily influence the potential consumer. The role of advertising has increased in the modern world. Its strengthening intensifies the interest in the study of this social phenomenon among the scientists in various fields. The relevance of the study is obvious due to the fact that the issues of verbal influence on the recipient remains unexplored in modern Ukrainian linguistics.References
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