Language Means to Express the Communicative Tactic of “Emphasis Shifting” in Advertising Discourse.
DOI:
https://doi.org/10.31558/1815-3070.2019.38.10Klíčová slova:
advertising discourse, advertising text, language manipulation, language means, communicative tacticAbstrakt
The purpose of the article is to identify the structural and communicative features of car advertising texts in German and English languages within the tactic of an “emphasis shifting” as one of the tactics of the communicative strategy of manipulation.Reference
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