Ключовий знак як впливовий стрижень структури лінгвосеміотичного коду рекламної комунікації: проблеми ідентифікації.
Ключові слова:
рекламна комунікація, лінгвосеміотичний код, ключовий знак, адресант, сугестія, маніпуляціяАнотація
Статтю присвячено проблемі виокремлення ключових знаків у структурі лінгвосеміотичних кодів рекламної комунікації. У зв‘язку з цим висвітлено зміст поняття «лінгвосеміотичний код» та «ключовий знак», а також розроблено схему виокремлення ключових знаків з урахуванням їхньої впливової активності, дієвість якої проілюстровано на прикладі комунікативних лінгвосеміотичних кодів, задіяних в українській комерційній телерекламі.Посилання
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