Some issues in research of eponymous business name motivation (with reference to ukrainian onomasticon).
DOI:
https://doi.org/10.31558/1815-3070.2018.36.16Keywords:
onomastics, business name (ergonyms), eponymy, motivation, inner form, semantics, pragmatics, arbitrarinessAbstract
In investigating the motivation of eponymous business names, in order to encompass the whole range of their traditional and present-day varieties, it is advisable to use an approach that is both linguistic and linguosemiotic, Within its framework, ergonyms will be analyzed from the viewpoint of the typology of semantic shifts as well as that of semiotic representation. An integrated approach of this kind, while taking into consideration clear-cut as well as borderline and heterogeneous cases, will be able to give them all a unified systemic interpretation. Establishing semantic and pragmatic factors relevant for ergonym inner form structuring, and elucidating them from both the sociocultural and language-internal perspective, this scheme of analysis will find out how different aspects and types of eponym motivation, rather than remain isolated, interact, combine and overlap in individual ergonyms determining their specificityReferences
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