Positive Thinking vs. Negative Thinking: Metaphorical Conceptual Models as a Format of Representation.
DOI:
https://doi.org/10.31558/1815-3070.2018.35.16Keywords:
cognitive linguistics, concept, positive style of thinking, negative style of thinking, metaphorical conceptual model, analogical mapping, conceptual analysisAbstract
The concepts of POSITIVE and NEGATIVE THINKING are bipolar formations consisting of the conceptual and verbal layers.
The operation of analogical mapping is the linguo-cognitive mechanism of POSITIVE and NEGATIVE THINKING concepts formation realized through the projection of the conceptual implications of the source domain onto those of the target domain. The basic kinds of metaphorical conceptual models underlying POSITIVE and NEGATIVE THINKING concepts are conventional (ontological, structural, and orientational) and unconventional ones
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